25th Annual NFLPA Rookie Premiere Press Release

The NFLPA will get it's annual Rookie Premiere started this weekend in Los Angeles. Here is the official press release regarding that event:


– NFLPA will host 40 rookies in Los Angeles for their first major business event, highlighted by partner content capture, Fanatics jersey reveal moment, and the Panini America trading card photo shoot in official team uniforms

– ACE Media to produce rookie features and series with a variety of brand and distribution partners

WASHINGTON, D.C. – Forty top rookies from the 2019 NFL Draft will gather in Los Angeles on May 16-19 to learn the business of football and jumpstart their endorsement careers at the 25th annual NFL Players Association (NFLPA) Rookie Premiere presented by Panini America, the exclusive trading card partner of the NFLPA. More than 30 NFLPA business partners will engage with the latest group of promising young stars to create content for seasonal campaigns and player-identified merchandise and showcase goods and services throughout the multi-day event.

Hosted by the NFLPA and its marketing and licensing arm, NFL Players Inc., the 2019 NFLPA Rookie Premiere includes several highly anticipated moments. Friday will feature the unveiling of each rookie's official jersey presented by Fanatics. Saturday's main event is an all-day live action and studio shoot for Panini trading cards as the rookies wear their official team uniforms for the first time.

“The NFLPA Rookie Premiere is our Super Bowl for NFL trading cards as we welcome 40 of the top rookies we expect to be the most collectable for the 2019-20 season and photograph them for our trading cards, capture content and get the players to autograph trading cards for the upcoming season,” said Jason Howarth, Vice President of Marketing, Panini America.

An important annual date on the football calendar, the NFLPA Rookie Premiere is the first major business and marketing event featuring NFL players since becoming professionals. Players in attendance gain insights and make connections that will assist in the development of their brands and careers on and off the field. Participating players will also go through a brief orientation highlighting the union’s programs and services.

Among the rookies expected to participate are (based on draft order): Kyler Murray (Oklahoma/Arizona Cardinals), Nick Bosa (Ohio State/San Francisco 49ers), Daniel Jones (Duke/New York Giants), T.J. Hockenson (Iowa/Detroit Lions), Dwayne Haskins (Ohio State/Washington Redskins), Noah Fant (Iowa/Denver Broncos), Josh Jacobs (Alabama/Oakland Raiders), Marquise Brown (Oklahoma/Baltimore Ravens), and N’Keal Harry (Arizona State/New England Patriots). For a complete player roster, click here.

This year’s NFLPA partner lineup is headlined by the event’s presenting sponsor Panini America, followed by Bud Light, CampusLore, EA SPORTS, Fanatics, Fanatics Authentic, FedEx, Gatorade, Matthew Berry, Mophie, New Era, NFL Auction, NFL Digital Media, NFL Extra Points, Nike, NormaTec, opendorse, Pepsi, Sleep Number, Snickers, SportsCastr, Sprayground, StatMuse, Tostitos, Trumaker, WHOOP, and more

“The NFLPA Rookie Premiere is an unparalleled opportunity for partners to engage with tomorrow’s most influential athletes said Ahmad Nassar, President, NFL Players Inc. “For the first time as professionals and following in the footsteps of Russell Wilson, Saquon Barkley and Baker Mayfield, this year’s rookies will learn about the business of football from union leadership as they start to build a plan to succeed beyond their playing careers while connecting on a personal level with partners who share their passion for the game.”

Athlete Content & Entertainment (ACE Media), the athlete-driven content and production affiliate of the NFLPA, will be on site to coordinate and oversee all content efforts for the event, and will be producing features and series for a range of distribution and brand partners including CampusLore, EA SPORTS, Fanatics and Sleep Number. Since its launch in 2015 ACE Media has produced, created or facilitated over 2,000 unique content projects featuring more than 1,500 unique athletes from a variety of professional sports, all on behalf of over 50 different partners.

Launched in Los Angeles in 1994, the NFLPA Rookie Premiere has been a pioneering event in professional sports, providing business partners with unparalleled early access to the game’s marketable new stars. Each year, the NFLPA facilitates more than 100 individual player service deals for Rookie Premiere participants. The event also generates numerous business opportunities for current and former players.

Media and fans can follow Twitter and Instagram (@NFLPA) via #NFLPARookiePremiere for updates, exclusive photos, video, and news throughout the 2019 NFLPA Rookie Premiere.


The event should be a fun event for the rookies but also an educational one.

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