The Golden State Warriors and the Cleveland Cavaliers met for a great clash in the NBA Finals. The best team in the NBA versus the best player in the NBA. In the end, the best team wore down the team with the best player and won the title in six games. Both teams played each other pretty tough for the first few games, but the last three games were lopsided in the favor of the Golden State Warriors. They just wore down the Cavs, who were playing short-handed due to the losses of All-Stars Kevin Love and Kyrie Irving. And even though LeBron James had a great series from a numbers standpoint, he could not guard all the weapons the Warriors had nor could he score efficiently on most of them. The Warriors erased 40 years of futility with the win. And the even more interesting thing is a guy that was a starter-turned-sub for the Warriors in Andre Iguodala played well off the bench and starting in games 4-6 to earn NBA Finals MVP. But the game was just the background to all that has been going on in the NBA the past few years. And amazingly, no one wants to say much about it.
The Golden State versus Cleveland series had the best viewership on television since the days of Michael Jordan when he won his sixth championship almost 20 years ago. Pretty unbelievable that the ratings have not been as good since then being that we have had teams like the Lakers win the championship five times since then. But what this also speaks to is the power of the players here. If you just look at the markets both NBA Finals participants are in, there is a stark differnce. The Oakland/San Francisco market is considered one of the biggest markets out there in the NBA. But when you take a look at Cleveland, that market is one that is not very big at all. In fact, it is smaller than the Miami, where LeBron James left to go to when he exited Cleveland for four years. The idea has always been that in basketball, the big teams are the ones that will continue to show up and be in the championship year after year after year. When, in fact, that is not the case at all. Sure, Oakland/San Francisco is a big market, but San Antonio is not a big market and neither is Cleveland. The fact of the matter is big markets are needed in terms of exposure perhaps, but are not something that is needed to make the NBA exciting and watchable.
In the NBA, it is more about the teams that are on the floor than the markets they are in. As the NBA has grown, the market teams and players are in has matter less and less. Just a few years ago, it was something that small-level owners were worried about as if they could not build a good team in fear of losing a great player to a big market. When in all actuality, that was the supposed small-level owners giving the fans of that team something to let them off the hook. Time and time again the small-level owners have been crying they have been losing money in regards to trying to keep up with the bigger cities. And in all instances, the numbers have not ever been shown to prove that. But in basketball terms, there have been small-market teams that have competed. Look at the teams like the San Antonio Spurs, Oklahoma City Thunder, Cleveland Cavaliers and others. They are there all the time because their owners actually spent money and put together a team that could make some things happen, not because they were big spenders in a big market. As the NBA has grown, the excuse gets more and more overdone by the minute. The fallacy of small-market teams not being able to compete only comes about when it comes to the Collective Bargaining Agreement. And in all reality, that is just a ploy for the owners to make more money while keeping the players and fans at bay. How else can it be explained that the Milwaukee Bucks being sold for $550 million despite being in one of the smallest NBA markets? That’s right folks. We have been blinded by some propaganda and a lot of us have fell victim to it without even knowing it. When a team is bad or has to make a tough decision, if it’s a small market team, they get the benefit of the doubt because of that. A perfect example of that is when James Harden was traded to the Houston Rockets because the team could not pay him what he wanted. Of course they could have paid him and it would have potentially locked up their cap space. But the main thing that many were saying was that a small market team could not afford paying him. And that is when the propaganda begins. The sympathy for a smaller market begins to roll in and owners began to trick you into thinking they are sympathetic figures. But the reality is the owner does not want to spend money to pay the luxury tax. They want to line their pockets with the monies in terms of profits and also want to fool you into thinking the teams are still as good as they were. They present all the information, but in the presentation they fool many.
The presentation by the NBA shows us year after year that small market teams are really not at a disadvantage at all. Players will play where they can get a chance to compete and win. But it is up to the owners and the teams to create that marketability to make that happen. Marketing is not something that just happens when you go to a big city. With the internet as big as it is these days, you don’t have to be in a big market to even succeed. The biggest examples of that are Kevin Durant and LeBron James. Both have been in small markets and have thrived when it comes to off the court endorsements and things of that nature. So, when a team is losing or has to lose an impact player because of they don’t want to pay them, quit letting the small market teams off the hook because they don’t want to pay. When a team is not competing year after year, stop letting them off the hook because of the small market they may play in. Take the finger-pointing and aim it at the owners and the front office for making poor decisions to make the team competitive and for not wanting to pay. The decision falls on them and them only. They did not want to pay or build a good team. They did not want to satisfy their fans and instead wanted to line their pockets. The excuse of being in a small market is just that: an excuse. Cleveland just proved that it is an excuse, San Antonio has been proving that it is an excuse for small market teams for years.